Become a Public Relations Consultant

Get Paid to Work in PR

Imagine having an exciting, high paying job that lets you use your creativity to communicate with the public. Welcome to public relations consulting!

About a Career as a Public Relations Consultant

Public relations consultants provide communication services for all types of companies in entertainment, finance, fashion, health care, high tech, publishing, sports, retail, tourism and many other fields.

As a public relations consultant (also known as a publicist or media relations consultant), your client or employer may give you an exciting challenge such as:

• We have an event coming up. How can we get people to attend?
• How can we make our new movie a blockbuster hit?
• How can we get our book onto the bestseller list?
• How can we get more publicity?
• How can we persuade people to buy our new product?
• How can we get more people to donate money to our charity?
• How can we convince people to vote for our candidate?
• We have an emergency situation. How can we quickly communicate what people should do?
• How can we get people to invest in our company?
• How do we improve our industry's public image?

Faced with one of these challenges, you will come up with solutions to inform, influence or persuade people. Those solutions may involve communication techniques such as getting publicity in the media (television, radio, newspapers, Internet, etc.) and organizing public events.

There are few careers that offer so many benefits. Public relations consultants say there is a huge sense of satisfaction in planning a public relations project and seeing the results. Part of the thrill in public relations is being an insider behind the scenes and getting the real story.

If you are a self-employed public relations consultant, you might get paid $50 per hour to promote special events or earn up to $200 per hour to consult with business executives.

As a public relations consultant you will likely work with many interesting and important people. Some public relations consultants work with celebrities. Even popular television shows such as Scandal, Silicon Valley, and Sex and the City featured characters working in public relations. It’s no wonder public relations is seen as a glamorous career.

As long as you have the desire, you can become a public relations consultant. If you want to be a freelance public relations consultant or start your own public relations consulting business, no degree is required.

Guide to Become a Public Relations Consultant

This edition of the guide is from 2020. You can find the most recently updated information for this career in the Public Relations Consultant Certificate Course offered by International Association of Professions Career College (also known as IAP Career College) at iapcollege.com. Visit Public Relations Consultant Certificate Course to learn more.

Click Here to See a Free Sample of Become a Public Relations Consultant

The guide also includes many samples and checklists, including:

• Samples of what you need to launch your public relations consulting career, including:
• Sample public relations plan
• Sample media plan
• Sample press release
• Sample magazine query letter
• Sample event planning checklist
• Sample crisis communication plan outline
• Sample marketing letter
• Sample resume
• Sample rates (hourly, daily, and per project) for public relations services
• Sample voice mail message
• Sample letter to a client
• Sample from a proposal
• Sample contract (service agreement)
• Sample invoice
• And much more!

The information in this guide can save you many hours of research, help you avoid some common mistakes, and give you information you need to become a public relations consultant.

How to Get the Public Relations Consultant Guide

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If you believe you deserve to have the career of your dreams, this guide is for you. It gives you what you need to know to become a public relations consultant.

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